Lately, a lot of business owners have been asking questions like “Why was TikTok down?” “Who owns TikTok in the US?” and “Why are people deleting TikTok?” Following the recent ownership changes and the sudden decline in views, people felt the weight of reality in digital marketing. Reach shifted. Engagement dipped. Panic posts were EVERYWHERE! And under all that noise was a bigger realization: If one app acting weird can shake your income, your business is standing on somet